The ask was to create an activation for the Nike Lubbock Factory Store that would outfit and inspire athletes to have an active summer. The store is considered a hub of the community, and the team wanted to foster more awareness of their community partnership with Marathon Kids.
We created a day-long experience that targeted both Young Athletes (YA) and adults. Utilizing the store’s sport court, we developed an immersive fit experience that kicked off with a series of YA agility drills and an afternoon session led by a Nike Master Trainer with an NTC inspired workout. Both groups were seeded with hyper-local gear and treated to a smoothie bar and gifting station post workout.
Participation exceeded Nike’s expectations with a 30% increase over forecasted attendance numbers. Additionally, sign up reached max capacity for both activations.