Nike and the NFL wanted to show women that jerseys can be feminine, versatile and part of any wardrobe. We designed a journey to inspire her through football culture, personalization, and styling that elevates the jersey from game day to everyday. A weekend of activations began with a day-long influencer experience at The Star in Frisco. Featuring a session with a local stylist to reimagine her jersey style. Then one-on-one customization consultations with Lot, Stock and Barrel to actually create the look. Next, we brought those customization and styling services to the fans at AT&T Stadium for a Cowboys game day. In a VIP setup, female fans could purchase a jersey at the game and then partake in the styling and customization, taking their jersey from stadium to street.
Over two days 113 jerseys were customized, surpassing Nike’s goal by 15% and over 98,000 likes on influencer Instagram posts.