Athletes Serving Athletes

activation design
branded items & signage
micro-site sign up
paper craft templates
social moment

The ask was to create an activation for the Nike Lubbock Factory Store that would outfit and inspire athletes to have an active summer. The store is considered a hub of the community, and the team wanted to foster more awareness of their community partnership with Marathon Kids.

We created a day-long experience that targeted both Young Athletes (YA) and adults. Utilizing the store’s sport court, we developed an immersive fit experience that kicked off with a series of YA agility drills and an afternoon session led by a Nike Master Trainer with an NTC inspired workout. Both groups were seeded with hyper-local gear and treated to a smoothie bar and gifting station post workout.

Participation exceeded Nike’s expectations with a 30% increase over forecasted attendance numbers. Additionally, sign up reached max capacity for both activations.
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